News and ideas to help move your podcast forward.
Influencer marketing, women in STEM, charging guests, and failing well
One. Neal Schaffer, author of The Age of Influence has piqued your interest, you can hear the author himself discuss his book in the latest episode of The Marketing Book Podcast, with host Douglas Burdett, here. Two. When She Founded with Somer Hamrick, CEO &...
Documenting the progress of an e-commerce business
One. Ash Young is a digital agency owner in Sheffield, England. He has a new e-commerce commerce - a £1m turnover in 12 months with his new site selling car mats. He is mainly using PPC and retargeting. He is documenting every aspect of his progress, and shares a...
Internet hacks for small businesses, voice tech developments, and building trust with email newsletters
This Weekly Playlist was published in last week's Podmotion e-mail newsletter. Want to read the Weekly Playlist as soon as it's published? Subscribe to our Weekly Newsletter to get it into your mailbox the day it's live, along with other podcasting news. One. Young...
Diversify or double-down, and what’s in the future for PR agencies?
This Weekly Playlist was published in last week's Podmotion e-mail newsletter. Want to read the Weekly Playlist as soon as it's published? Subscribe to our Weekly Newsletter to get it into your mailbox the day it's live, along with other podcasting news. One. In...
Why podcasting should be part of your content marketing strategy
Podcasts have been around for more than a decade, and the number of podcasts is growing. The audience tunes in to listen at any time - the morning commute, in transit, doing chores, the evening jog. Why do they work so well with any overarching content marketing...
Building your podcast website
Why do you need a podcast website? You already have a podcast, or maybe you’re planning to start one. You know that you can reach listeners through the major podcast distribution channels like Apple’s iTunes, Spotify, Google Podcasts, and Stitcher and you can host...
It’s time for your CEO to start podcasting
An organization has many people to cater to. Its employees. Its consumers. Its stakeholders. The one person at the center of it all is the Chief Executive Officer - the de facto leader. More broadly, the one team at the center of it all is the C-suite. The chief...
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