News and ideas to help move your podcast forward.
How to calculate the ROI on your podcast show
As an entrepreneur or business person, your podcast must deliver a return on investment. The questions are: How much? And short-term or long-term ROI? Whatever ROI you're looking for, keep this at the forefront of your mind: ROI should be the second priority with your...
Why you should turn your book into a podcast
If you’re an entrepreneur-author with a good nonfiction book and you’re reading this, you're probably already wondering if you should turn your book into a podcast. You also know that podcasting is big and—in most countries—reaches an affluent audience that can be...
Use Podtheads to sell your podcast merch, or hire its team to build your e-store
A new online e-store is looking to partner with podcasters to sell their podcast merch, as well as for podcast shows to sponsor. Podthreads launched in early 2021 and sells its own unique designs on a range of products. Part of the store's profits will help support...
How to be a better podcast guest and a better podcast host
Alain Hunkins has done more than 130 podcast interviews to promote his book Cracking The Leadership Code This episode of the Podmotion podcast is brought to you by Podthreads.com, clothing and accessories for the...
From Buffer to Social Pilot, and why we moved
Podmotion is a small agency, but busy enough to need a social media management tool. We've been getting along just fine with Buffer, until we won a client with quite a few social media channels. That, along with our own channels, pushed us over the limit of eight...
Add podcasting to your content marketing
If you have an existing content marketing plan, adding a well-executed podcast to your channels is a wise move. And with some thought and planning, you can develop episodes for your new show, and reposition existing content into podcast episodes. Here are some tips on...
Behind the scenes with The Hope Strategy Podcast
It's not often that podcast show producers open the doors to reveal how they produce their show. Least of all successful entrepreneurs. But Podmotion is fortunate to get Corey Blake, shown left in our feature image, and...
Why determination matters
It's never good practice to suddenly stop issuing a business newsletter, especially when it's part of a new venture. You’re developing new connections, and a newsletter can deliver value, help build a reputation, and develop new relationships. But there are times when...
How to use vocal exercises to improve your hosting skills
If you're a podcast host or do a lot of vocal work, it's always a good idea to use vocal exercises to warm-up. Vocal exercises warm up your vocal cords, tongue, and muscles around the mouth. In fact, professional announcers...
Grow your podcast with email newsletter marketing
How to grow your podcast with an email newsletter In this episode of the Podcast Production and Promotion Podcast, we speak with Tyler McCune, a professional email newsletter writer, about growing a podcast with email...
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