Influencer marketing, women in STEM, charging guests, and failing well

by | Weekly Playlist

One. Neal Schaffer, author of The Age of Influence has piqued your interest, you can hear the author himself discuss his book in the latest episode of The Marketing Book Podcast, with host Douglas Burdett, here

Two. When She Founded with Somer Hamrick, CEO & Founder of Channel Clinical, is an insider view on what it really takes to start and scale a company in science, technology, engineering, and math (STEM). Each episode takes a deeper look into one such business venture and the women who started it. Explore here.

Three. Some podcast hosts have started charging a fee for guests to be on their podcast show. Is this a good idea? Have shows thought this through? The School of Podcasting takes on these questions in its latest episode, Charging Your Guest an Appearance Fee on Your Podcast, with host Dave Jackson, here.

Four. How To Fail sounds like a downer. But it’s not. It’s uplifting. Elizabeth Day, a journalist, author, and broadcaster, interviews well-known people about their big failures. Day has written a book with the same title and believes that failing teaches us how to better succeed. You can read what motivated her to create How to Fail here, and find the podcast here.

Five. Merriam-Webster, the dictionary publisher, has launched Word Matters, a podcast created in collaboration with New England Public Media. Word Matters is a show for readers and writers. Join host Emily Brewster as she takes listeners behind the scenes of the English language as Merriam-Webster editors discuss new and emerging words, surprising word histories, tricky usage issues, and pet peeves. Listen here.

This Weekly Playlist was published in last week’s Podmotion e-mail newsletter. Want to read the Weekly Playlist as soon as it’s published? Subscribe to our Weekly Newsletter to get it into your mailbox the day it’s live, along with other podcasting news.


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