Improving and marketing your podcast show

How to improve and market your podcast

by | Podcast

Podcast marketing

Wanting to get into podcasting can be overwhelming. Begin by thinking about your why – what do you want to accomplish with your podcast, even if it’s a hobby. Plan out some episodes, and then consider a podcasting host, equipment, a set-up for long-distance interviews, but don’t spend too much money to begin.

Marc notes that lots of hopeful podcasters are deterred by fear. If this is holding you back, Marc recommends simply jumping in. Yes, listen to a few of your favourite podcasts first, but don’t put off starting your podcast for too long. And stay focused on the fact that you’ll get better as time goes on. By episode seven or eight, you’ll hear a marked improvement in your interview and presentation skills.

A key to podcast marketing is to use as many social media platforms as possible to promote your show. Use visuals to engage people, and ask guests to promote their episodes, too.

Great content makes podcast marketing easier

Producing great content is vital. Select guests who really add value to your episodes, and work on your questions and delivery for continual improvement.

Marc says that for podcast hosts, one of the eventual challenges is removing “ums” or any other speech space filler. Don’t worry about this initially, but it’s certainly something to work towards as you make progress. Serious podcasters might even want to work with a speech coach – especially if a longer-term goal is to get into public speaking.

Find Marc Guberti at

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