Diversify or double-down, and what’s in the future for PR agencies?

by | Weekly Playlist

This Weekly Playlist was published in last week’s Podmotion e-mail newsletter. Want to read the Weekly Playlist as soon as it’s published? Subscribe to our Weekly Newsletter to get it into your mailbox the day it’s live, along with other podcasting news.

One. In Podmotion’s first two podcast episodes Liam Morrison explains what Podmotion can do for clients. Do you have a topic you want us to cover in upcoming episodes? Let us know. Find the shows on our homepage.

Two. Olenka Cullinan is a CEO and Founder of iStartFirst. She empowers women to grow their business and mindset via an on-line bootcamp and iStartFirst Women’s Summit. Olenka has developed a “Backbone of Success”™ method that helps female leaders to take action and get paid their worth. Listen to Olenka on the CEO Podcasts.

Three. Double-down or Diversify is the question Joe Puluzzi and Robert Rose ask in a recent episode of This Old Marketing, from the Content Marketing Institute. While Coca-Cola begins killing zombie brands in favor of old standbys, companies like The New York Times are diversifying like crazy. Who’s right? Digital media is in slump during the pandemic, affecting publishers just when they started to turn the corner; meanwhile content marketing is beginning to boom.

Four. Two shows have explored how to sustain an agency during the pandemic. The first is from PROvoke: The Holmes Report. Curtis Spencer of tech PR boutique Buspar looks at Sustaining an Agency During Shutdowns.

Five. In The Future of PR in a Post-Covid World, Apex PR partners Linda Andross and Ken Evens explore agency life when the pandemic hit, and what the future may look like.

Podcast hosting discount: Our podcast is hosted with Pinecast. Use this code for a 40% discount for four months when you sign-up to a paid plan for the first time: r-2e3a06 – https://www.pinecast.com/


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