How to calculate the ROI on your podcast show

How to calculate the ROI on your podcast show

As an entrepreneur or business person, your podcast must deliver a return on investment. The questions are: How much? And short-term or long-term ROI? Whatever ROI you’re looking for, keep this at the forefront of your mind: ROI should be the second priority...
Why you should turn your book into a podcast

Why you should turn your book into a podcast

If you’re an entrepreneur-author with a good nonfiction book and you’re reading this, you’re probably already wondering if you should turn your book into a podcast. You also know that podcasting is big and—in most countries—reaches an affluent audience that can...
It’s time for your CEO to start podcasting

It’s time for your CEO to start podcasting

An organization has many people to cater to. Its employees. Its consumers. Its stakeholders. The one person at the center of it all is the Chief Executive Officer – the de facto leader. More broadly, the one team at the center of it all is the C-suite.  The...

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